TL;DR

Smart grocery shopping for dietary needs.

A color-coded supermarket cereal shelf with Lactose Free and Low Sugar filters applied

Tired of decoding tiny ingredient lists and hunting for hidden nutritional information while grocery shopping? Meet TL;DR, the smart grocery shopping app that gives you a clear, color-coded overview of everything on the supermarket shelf in seconds.

Just snap a picture of a shelf in any supermarket and instantly see which items match your dietary preferences and restrictions. Lactose free, gluten free, high protein, low salt, low calorie, keto or pregnancy-friendly: TL;DR gives you the TL;DR of every ingredient list and nutritional label right on your screen.

Open the app See how it works

From shelf to overview, in three simple steps.

The TL;DR add-filter screen listing dietary filter options

Set your dietary filters

Open the TL;DR app and select the filters that match your diet: lactose free, gluten free, high protein, low salt, low calorie, pregnancy-safe and more.

Missing a filter? Let us know and we'll work on adding it.

A photo of a supermarket cereal shelf with TL;DR filter chips

● ANALYSING

Snap the supermarket shelf

Point your camera at the selected shelf and snap a photo. TL;DR's AI analyses the image, recognises the products and pulls out the key dietary and nutritional details.

The same shelf with non-matching products dimmed and matches highlighted in colour

Select from the filtered products

TL;DR overlays clear, color-coded labels directly on your photo so you can instantly see which groceries fit your dietary preferences and which don't — no more squinting at the back of a box.

About us

Built from the frustration of real-life grocery shopping with dietary needs.

We created TL;DR after one too many supermarket runs spent reading ingredient lists, allergy warnings and nutrition labels — and still not finding products matching our diets. We tried existing tools, but nothing gave us one simple overview of which products were suitable. So we decided to build it ourselves.

TL;DR is an AI-powered grocery shopping assistant that analyzes photos of supermarket shelves and product packaging and turns them into a clear, color-coded overview tailored to your diet. Our goal is simple: make food choices in supermarkets easier, clearer and a lot less frustrating for anybody with dietary preferences.

Jorrit

Co-founder · CTO

10+ years of experience in computer vision. At TL;DR, responsible for all things tech.

Diet · Thoughtful about food choices & nutrients

LinkedIn ↗

Fai

Co-founder · CEO

10+ years of experience in consumer goods. At TL;DR, responsible for all things business.

Diet · Fructan sensitivity (and very tired of reading tiny ingredient lists)

LinkedIn ↗

Help us on our mission to make grocery shopping easier for 1,000,000 people.

We're increasing our coverage daily. For questions about our coverage, check out our FAQs.

Are we not covering what you need? Got ideas for new filters or categories? Send us a message — we're building based on your needs and real grocery shopping challenges.

Our coverage

Supermarkets

Albert Heijn Jumbo Plus Lidl and more

Send us a message.

Tell us what supermarket, category, filter or country you'd like us to add. We're building based on real grocery shopping challenges — every message helps shape what comes next.

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