TL;DR
Smart grocery shopping for dietary needs
Tired of decoding tiny ingredient lists and hunting for hidden nutritional information while grocery shopping?
Meet TL;DR, the smart grocery shopping app that gives you a clear, color-coded overview of everything on the supermarket shelf in seconds.
Just snap a picture of a shelf in any supermarket and instantly see which items match your dietary preferences and restrictions. Lactose free, gluten free, high protein, low salt, low calorie, keto or pregnancy-friendly: TL;DR gives you the TL;DR of every ingredient list and nutritional label right on your screen.
Do you have dietary preferences or restrictions and are you looking to make your grocery shopping trips easier?!
How does it work?
Open TL;DR and select your dietary filters
Open the TL;DR app and select the filters that match your diet: lactose free, gluten free, high protein, low salt, low calorie, pregnancy-safe, keto and more.
Missing a filter? Let us know and we’ll work on adding it.
Snap the supermarket shelf
Point your camera at the selected shelf and snap a photo. TL;DR’s AI analyzes the image, recognizes the products and pulls out key dietary and nutritional details
Get your color-coded overview
TL;DR overlays clear, color-coded labels directly on your photo so you can see at a glance which groceries fit your dietary preferences and restrictions and which don’t
About Us
We created TL;DR after one too many supermarket runs spent reading ingredient lists, allergy warnings and nutrition labels and still not finding products matching our diets. We tried existing tools, but nothing gave us one simple overview of which products were suitable. So we decided to build it ourselves.
TL;DR is an AI-powered grocery shopping assistant that analyzes photos of supermarket shelves and product packaging and turns them into a clear, color-coded overview tailored to your diet. Our goal is simple: make food choices in supermarkets easier, clearer and a lot less frustrating for anybody with dietary preferences.
Jorrit
Co-founder & CTO
10+ years of experience in computer vision. At TL;DR, responsible for all things tech.
Diet: Thoughtful about food choices and nutrients
Built from the frustration of real-life grocery shopping with dietary needs.
Fai
Co-founder & CEO
10+ years of experience in consumer goods. At TL;DR, responsible for all things business.
Diet: Lactose free (and very tired of reading tiny ingredient lists)
Help us on our mission to make grocery shopping easier for 1.000.000 people
Be the first to try TL;DR
We’re currently building TL;DR and preparing for launch in Q1 2026. Join our waitlist to:
Get early product updates
Be the first to know when we go live
Apply to join our MVP test group and help shape TL;DR
Got ideas for new filters or categories we should cover? Add as a message to your sign up – we’re building based on your needs and real grocery shopping challenges.
Sign up to our waitlist
Help us on our mission to make grocery shopping easier for 1.000.000 people
We’re increasing our coverage daily, currently we cover:
Supermarkets: Albert Heijn
Categories:
Chips, salty snacks and nuts
Cereals, cereal bars and crackers
Sweet spreads and breakfast
Filters:
Calories
Sugar content
Salt content
Lactose
Nutriscores
For questions about our coverage, check out our FAQs.
Are we not covering what you need? Got ideas for new filters or categories? Send us a message – we’re building based on your needs and real grocery shopping challenges.